Effective marketing strategies for Financial Services Companies

From Advice to Action: Banks' Evolving Role in Financial Guidance - Banking  Exchange

When creating marketing plans for financial services, several factors should be taken into account, such by you or your fintech marketing agency experts:

    • The objectives and goals of your organization
  • Target markets 
  • Emerging and new markets
  • Your company’s advantages and disadvantages
  • Resources on hand

Effective financial marketing strategies, however, can assist you in focusing your efforts so that you can more effectively reach targets and goals, regardless of your objectives or the financial services you offer.

Meaning of Financial Services Marketing 

If you’re an individual who works in the financial services industry, you are likely aware of how challenging it is to distinguish from the competition. Financial marketing agencies like Voxturr use a variety of marketing strategies to bring in new clients or keep hold of current ones. This practice is referred to as financial services marketing. Fintech marketing agencies like Voxturr’s clients searching for financial marketing assistance come to us with a range of ideas they want to test out to bring in new clients or keep their current ones. Some of these ideas are better than others.

The 5 Most genuine Marketing Strategies for Financial Services:

  1. Customer Outreach

One of the most traditional and straightforward marketing techniques banks and other financial institutions use is customer outreach. Customer outreach is reaching out to customers to address their current information, knowledge, and assistance requirements. Small businesses can use it through free consultations and webinars and by more prominent organizations in the form of financial education, such as debt management programs or financial education in schools. But it’s also one of the most successful. Why does it function? Customer outreach may appear to be a primarily charitable use of funds, but it increases brand recognition, client loyalty, and interest in goods and services. A well-planned financial marketing strategy considers the products and services you’re trying to sell and other marketing initiatives.

  1. Self-Service and Digitization

A successful and increasingly important trend for financial organizations is the setup and promotion of digital financial products and customer service or experience portals that allow customers to register for services online, change products and services online, and view their information without going into a branch. Millennials and Generation Z frequently prefer to handle everything themselves with as little interaction with human representatives as possible. In contrast to baby boomers and previous generations who generally chose to receive products through sales representatives who could advise them and set up personalized (or not) accounts for them. 

  1. Social Media

81% of the world has a social media account, and many spend up to 4-5 hours daily using it. Social media platforms are used by Millennials, Generation Z, and even Baby Boomers to interact with brands, get knowledge from peers, and keep up with news and current events. According to the fintech marketing agency experts, you may develop brand trust, open up marketing opportunities, and expand your clientele by maintaining a consistent presence on one or more websites with a strategy to provide followers value. Banks and financial institutions widely use social media to communicate with customers and foster trust. For instance, by presenting clients and success stories, providing customer service, and demonstrating that people work at banks and in the financial services industry.

  1. Automation and Big Data

According to growth marketing agency experts, most financial institutions have access to more data than they can handle, but this is gradually changing. Utilizing and applying data as part of your financial services marketing plan is simpler than ever, thanks to customer experience platforms and automation solutions. As per fintech marketing agency experts, they use data that can help you identify and offer assistance before or after they are needed. It can help you target specific customers for additional customer service or digital financial education, and it can help you reduce the amount of necessary customer service. For instance, big data can tell you who is saving up for a big purchase and is most likely to need pre-approval for a loan.

  1. Digital Storytelling

Whether it’s via social media posts, videos, advertisements, or cross-channel platforms that extend into the real world, storytelling is still one of the most powerful marketing tools. Here, your marketing plan should include delivering a compelling story that arouses emotion in the audience and attracts their attention. Here, your objective is to produce relatable, shareable content that can inform, amuse, or otherwise benefit the reader in some manner, ideally managing all three at once. Digital media offers a wide selection of inventive marketing ideas, tactics, and strategies that you can utilize regardless of what your financial company does. But you shouldn’t try to combine all of them or concentrate on just one. Instead, develop a single, more comprehensive financial marketing strategy where each component builds on and enhances the others to benefit your company, as per the fintech marketing agency experts.


One of the most well-known digital growth marketing agencies is Voxturr. We help companies create efficient lead generation plans for the FinTech industry and generate high-quality leads using tried-and-true inbound marketing techniques and a growth-oriented strategy. Contact our lead generation specialists right away! We can assist you with modernizing your operations, improving your lead pipeline, and reducing the coronavirus’s effects. Young people will trust and believe you if your financial product meets their expectations, beliefs, and tastes. It includes appealing and user-friendly web and mobile designs, a transparent corporate culture that clients can relate to, and endorsements from their preferred celebrities. It would be challenging – and costly – to set your financial services marketing campaigns apart from your rivals if you needed to have these three foundations in place.