Why is SEO important?

If you own a website, blog or aneCommerce store, Search Engine Optimisation (SEO) can assist you with getting targeted,organic traffic from search engines. There are a number of reasons why SEO is so important. In this article, we debate a number of these reasons.

The Value of the First Page of Google

The bulk of search engines users (in fact, more than 65%) will more probably click on one of the top five suggestions on the Search Engine Results pPges (SERPs). To take advantage of this trend,as weas gain visitors to your website or customers to your eCommerestore, your website needs to be seen in one of these top positions.

Good SEO Improves Trust

SEO is not only about search engines. Good SEO practices are responsible for improvinga user’s experience as well as the usability of a website. This is because users trust search engines. Having a presence in the top positions of the SERPs, for the keywords that the user is searching for, increases the trust that the user has in the website.

Phenomenal SEO Helps With Website Social Promotion

SEO is great for socially promoting your website. Users who land on your website by searching Google or Yahoo are more expected to publicise it – and encourage others to visit it – on Facebook, Twitter in addition to other social media channels. ‘Social SEO’ refers to the concept that social media links as well as interaction are responsible for a considerable part of a website’s search rankings. SEO is all about optimising contentwhether it’s on your website or on a social media platform.

Great SEO Streamlines A Big Website

SEO is vitally important for the smooth running of a big website. The term ‘on-page SEO’refers to the practice of optimising individual web pages so that the website can rank higher and earn more relevant traffic on Googe, Yahoo, Bing and the like. ‘On-page’makes reference to both the content and HTML source code of a page which can be optimised. This is as opposed to off-page SEO which refers to links in addition to other external signals.

Websites which have more than one author can profit from SEO in a direct as well as indirect way. The direct benefit is a spike in search engine traffic while their indirect benefit is having a common framework (or, put another way, checklists) to make use of before content is published on the website.

SEO is Your Competitive Advantage

SEO can put you streets ahead of your competition. If two websites are selling the same thing, the website which is SEO-optimsedis more likely to draw more customers as well as make more sales. Anything that may be copied will be copied. This include features, marketing copy as well as pricing. Everything that you read on popular blogs is also read by everyone else. Unfortunately, you don’t have an “edge” only owing to your passion and hard-working nature. The only real competitive advantage is one which cannot be copied and cannot be bought. And this is SEO.

SEO will not be able to help you if you don’t have good content on your website. In other words, if you attempt to SEO a website – which does not have very good content – your chances of long-term success are minimal.  A website with good content can do well with or without SEO. SEO will just give the website an extra boost.

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